22/11/2018
Recently, on November 20th, 2018, in Hanoi, Nam Thang Long – Ciputra Hanoi Urban Area was named “Best Brand Property Development – Satellite City” at The BrandLaureate Special Edition World Awards 2018.
Mr. Budiarsa Sastrawinata – General Director of Ciputra Hanoi (middle) was receiving the prestigious award.
The BrandLaureate – The World Branding Awards is the highest award for brand and international branding. Founded by Asia Pacific Brands Foundation (APBF) – the only brand development organization in the world, The BrandLaureate honors excellent brands in many fields in different countries.
In Vietnam, the owners of the awards are the brands worthy of being appraised by the prestigious board of judges and received the trust and votes of the consumer association in Vietnam. In 2018, Ciputra Hanoi as representative of the Vietnamese real estate has been honored to be awarded the “Best Brand Property Development – Satellite City”.
On the occasion of the prestigious event, Mr. Budiarsa Sastrawinata – General Director of Ciputra Hanoi agreed to attend an interview and share openly about the achievements of Ciputra Hanoi.
• Please tell us about Ciputra’s brand strategy.
• The blue print of Ciputra project was to develop an integrated township (residential, commercial & public facilities) with international standards for Vietnamese where we build homes that mirrors the traditional way of Vietnamese living with a luxury twist; a home that can bring generations of families together; generations after generations. Our township was designed to incorporate the 5 elements of nature to provide tranquility, peacefulness, greenery and eco culture to our residents in Ciputra Hanoi Township as we want our residents to escape the hustle and bustle of the city life but yet live in the city. We are the place of choice for international living where 40% of our residents are expatriates from all corners of the world! This is proof that our township provides quality living for families locally and internationally. We hope that the Ciputra Hanoi community will continue to grow with us as we expand this township for you and your generations to come and to bring in more new residents to call this township your HOME.
Area of trees and water surface occupies up to 77ha of total master plan
• So far, what is the most success of Ciputra Hanoi in the brand in Vietnam?
• Our success is defined by the 7000 upmarket residents that we have living in Ciputra Hanoi and we can boast that we have the largest community of expatriates living in Ciputra Hanoi. This is made possible because of our understanding towards our residents’ needs, wants and the Vietnamese traditions and to incorporate them with our vision for the township. Ciputra Hanoi is the pioneer in green property and township development in Vietnam and we have always been the ideal choice for people who craves and appreciates luxury quality living within the city center.
• In your opinion, who are your competitors of Ciputra Hanoi?
• To me, no one is my competitor. We are all real estate partners with different development concepts but with a common goal. A goal to provide homes for everyone in Hanoi and to grow and develop Hanoi into a city of international status! It is through these different ideas that we are able to grow and revolutionize the Hanoi property market. 20 years ago, Ciputra Hanoi was the first foreign property brand to commence development in the Vietnam real estate market. But I always believe that we are our own competitor. We strive daily to ensure that we create more values for our residents and customers. Being the best is easy but maintaining at being the best is always a challenge. I strongly believe that we must always beat our BEST in everything that we do.
Ciputra Hanoi with 300 hectares owns Food, Sports and Entertainment Complex – Ciputra Club
• Please tell us the meaning of the award to Ciputra Hanoi?
• To us, this award is an affirmation of our success for all the hard work, effort and dedication that our Ciputra Hanoi team has put in for the past 20 years to create our Ciputra Hanoi International City branding through quality living via this township. This award is specially dedicated to our Ciputra Hanoi residents for making us the Best Property Developer brand. Sincere thanks.
