22/11/2018
Continuous efforts that bring about the distinct values of living in the past 20 years have helped Ciputra Hanoi – the model international urban area of the capital, to be “named” at the prestigious The BrandLaureate.
Mr. Budiarsa Sastrawinata – General Director of Ciputra Hanoi (middle) was receiving the award
Ciputra Hanoi has successfully overcome many brands in the country to win the “Special Edition World Awards 2018 – Best Brand Property Development – Satellite City”. The award was given to the representative of developer in the framework of The BrandLaureate Special Edition World 2018 – Vietnam which took place on November 20th, 2018, at the JW Marriott Hotel.
Representative of Ciputra Hanoi was attending the ceremony
It’s never been easy to win a high award at an international class. According to experts, the brands honored must be easy to identify and associated with the perceptions in the minds of consumers, which is similar to the way the successful international brands have affirmed their mark throughout the global. In particular, at the award ceremony, Dr. KK Johan, Founder and President of The BrandLaureate Awards, said: “The only way to lead the competition is to stand out and make a difference. The branding process helps companies distinguish themselves from competitors. Unless there is good branding strategy, the company will be difficult to develop sustainably”.
Ciputra Hanoi owns green landscape and unique art sculptures
Excellently surpassing many well-known brands, Ciputra Hanoi is highly appreciated by the whole board of judges based on four criteria: brand strategy, brand culture, unified brand communication and brand creativity and effectiveness. Prior to this, this international real estate brand soon led the “race” when receiving the most favorable votes from customers and markets.
The Ciputra Hanoi inner roads are brilliant by flowers in the spring
Over the past 20 years of establishment and development, Ciputra Hanoi International Urban Area (Nam Thang Long Urban Area) has always been considered as a typical example of a closed high-end eco-urban area with full service utilities for modern civilized community. With the brand strategy of building high-end real estate along with the development of living grade and considering residents’ value of life as the center, Ciputra Hanoi has succeeded in raising the living standards of more than 7,000 people, of which up to 40% are foreigners living and working in Vietnam. So far, residents of Ciputra has been still very satisfied with the life quality of the urban area. New housing Categories such as Grand Gardenville Villas and The Link apartments have continued to be received positive feedback by the market.
General Director of Ciputra Hanoi was exchanging with the BrandLaureate representative
Mr. Budiarsa Sastrawinata – General Director of Ciputra Hanoi said: “We thank the board of judges for recognizing what Ciputra has done. On the occasion of awards, we would also like to express our sincere gratitude to the Ciputra community, the brand ambassadors for Ciputra’s success. ”
2018 can be considered as a bumper year in term of awards of Ciputra Hanoi when the international brand with 20 years of experience in domestic received the Best Urban Area Award at the Vietnam National Real Estate Awards and the most prestigious investor at the Golden Dragon Awards.
Ciputra Hanoi was honored the BestBrand Property Development – Satellite City
As the highest award for brand and branding, The BrandLaureate – the World’s Best Brand Award is being held in various countries to honor outstanding brands in the branding. This year, the BrandLaureate Awards were awarded to various sectors, of which Ciputra Hanoi was honored to be awarded the “World’s Best Real Estate Brand 2018 – Satellite Towns Category”.
